Much has been made of the decision of the Sun to switch sides from Labour to the Conservatives in England.
Labour have made defiant noises about this. Rightly so, but it's twelve years too late to be showing some cajones when it comes to the Murdoch empire.
The truth is they would have won in 1997, 2001 and 2005 without them. And now that the Sun are seeing a different mood in England, they've switched to David Cameron.
In Scotland, the Sun have campaigned hard against the SNP. On polling day in 2007 they tried the tartan version of the 1992 light bulb front page with a noose in the shape of the SNP logo. I don't need to tell you that the SNP still won.
Maybe newspapers aren't as powerful as they once were. Circulations are down, and the internet means people consume news from different sources.
And even more powerful news mediums have been proven not to be all-powerful. Barack Obama had to contend not just with Murdoch's newspapers but his rightwing TV station too. And we know how that ended up.
Comments