.. goes to Adrian Wells of Sky News. Announcing his channel's solidarity with the BBC, he said:
"We have to, as an international channel, focus on our primary role and that is to report the story and not become the story."
Mission accomplished?
You can tell how unpopular the decision is even within the BBC. The 10'oclock news and Newsnight both showed clips of the advert in their news items about the episode, with website and phone number clearly on display in the bottom-righthand corner.







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