[Assaf] Shariv [Israeli PM Ehud Olmert's media adviser] said that Israelis have been interviewed by the foreign press four times as much as spokespeople for the Palestinians and Lebanese. As proof of Israel's success, he also cited a poll of Sky News viewers that found that 80 percent believe that Israel's attacks on Lebanon were justified.
"We have never had it so good," Gideon Meir [Israeli Foreign Ministry's deputy-director general for media and public affairs] said. "The hasbara effort is a well-oiled machine."
The three ministers who have been sent the most to talk to the foreign press during the conflict are Tourism Minister Isaac Herzog, Vice Premier Shimon Peres and Internal Security Minister Avi Dichter. All three men fluent English, Peres speaks French and Dichter has given interviews to Al-Jazeera in Arabic. (...)
Over the past week, former prime ministers Binyamin Netanyahu and Ehud Barak have reemerged as frequent defenders of Israel on CNN, BBC and Sky News. Barak received a private briefing from Olmert last week.
Source: Jerusalem Post
Meanwhile Arab Media Watch have phoned round the British media and found that just about every source, including the BBC, has more correspondents in Israel than in Lebanon.
UPDATE: A sick example of why the Israelis are so happy